NexTech AR Solutions, the leader in augmented reality for eCommerce and AR learning applications, has signed a contract to provide AR to Steyr Arms, a world-renowned firearms manufacturer. Steyr has been a pioneer and innovator in the firearms industry for over 150 years and now supplies products to over 50 of the world’s militaries. NexTech will initially supply Steyr with its state-of-the-art cross-platform cross-browser WebAR solutions.
Bethany White, Director of Marketing comments, “Steyr Arms USA is dedicated to providing industry leading experiences for our consumers. After seeing what NexTech AR has been able to accomplish with other manufacturers, we believe that an investment in Augmented Reality is an ideal way to connect with people who are browsing our products online; building high levels of confidence in a purchase through one of our dealers. Our goal is to be a competitive name within a small pool of performance leading brands, and with NexTech AR we will have the tools we need to lead the charge in the ever-growing eCommerce sectors of this industry.”
Evan Gappelberg, CEO of NexTech AR Solutions comments, “We are thrilled to sign up yet another major brand in the firearms industry to our Web AR platform enabling them to showcase their products in rich, photo realistic 3D/AR. We expect to deliver the 3D/AR models shortly which will be viewable on the homepage of their website soon. With this deal we are continuing to execute on our stated business plan of signing up early adopters in AR and then moving them through our product offerings which includes; WebAR, AR for training and education and AR for 3D advertising. All of our customers are excited to join us as first movers in the fast-growing augmented reality and virtual reality markets.”
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The Steyr AUG is the NATO bullpup assault rifle, designed in the 1960s by Steyr-Daimler-Puch and now manufactured by Steyr Mannlicher GmbH & Co KG. In 1864, industrial pioneer Josef Werndl founded a company in a sawmill that would eventually become Steyr Arms. Since that time, the company has undergone many changes as old-world craftsmanship eventually made way for precision computer-driven machines. Through the rich history of the company, Steyr’s key standards have always remained true. Today, like its renowned cold-hammer-forged barrels, Steyr’s four pillars of excellence—innovation, precision, reliability and safety—continue to be at the company’s heart.
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