New Axis Platform Allows Any Retailer to Implement Interactive 3D and AR Experiences – No App Required – to Give Shoppers the Confidence They Need to Make the Right Purchase
Vertebrae, a technology innovator in interactive 3D and AR solutions, announced the launch of Axis, a breakthrough augmented commerce platform for retail. With Axis, retailers can rapidly transform their existing site with 3D and AR experiences that allow customers to fully visualize and try out any number of virtual products as they research and buy. Axis makes it easy to create, manage, integrate and measure high-fidelity 3D assets at scale across any digital shopping environment, helping retailers exceed customer expectations while dramatically reducing the production time and costs associated with AR.
“As virtual experiences move into the mainstream, retailers can no longer afford to approach AR as a novelty or one-off experiment” said Vince Cacace, founder and CEO of Vertebrae. “The key to success is to meaningfully integrate AR into the commerce experience to drive conversion and sales and ensuring AR is available to any shopper, on any device, anywhere they want to shop not simply on an app. The Axis platform simplifies the delivery of high-fidelity 3D assets within existing ecommerce environments, giving consumers new levels of confidence in their purchasing decisions.”
Augmented Commerce for All
Consumer data shows AR is on the brink of mainstream adoption with nearly half (48%) of consumers reporting they would be more likely to shop at a retailer that utilized AR. Despite consumer appetite, a poor user experience and lack of quality 3D content are the two biggest roadblocks to AR development and adoption (eMarketer, Oct 2018). Today, only 5% of marketers are using AR technology regularly (Forrester, Nov 2017), and few if any of these initiatives have scaled.
As Google, Apple, Facebook and others make strategic moves to ensure AR is available to everyone regardless of device, OS or channel, the next frontier for retail is seamless, web-based AR shopping experiences. Axis advances AR adoption and business results by placing a powerful end-to-end immersive media technology solution in the hands of retailers for the first time ever. The innovative platform is built from the ground up to allow retailers to create and manage high-fidelity 3D content at scale, and meaningfully integrate these assets into any existing digital commerce environments to drive revenue growth and customer satisfaction.
“With Vertebrae and the Axis platform we’re now able to provide our customers with the ability to virtually try on hats on our site – up close, at any angle, on their very own head,” said Carson Finkle, CEO at Tenth Street Hats. “Vertebrae’s technology solves the friction problem of requiring our customers to download an app in order to have an AR product experience, and handles the hard work of delivering AR to any device or operating system so that we can focus on delighting our customers.”