- Non-Profit Blockchain Consortium Unites Industry-Leading Technology
- Companies to Reform the Future of Digital Advertising
AdLedger, the non-profit research and development consortium building and implementing the blockchain standards for digital advertising, announced that Brave Software, an innovative privacy browser combined with a blockchain-based digital advertising platform, is joining the collective.
MadHive founded AdLedger with IBM and TEGNA in the beginning of 2018 to drive long-term change in the online advertising industry by bringing together key stakeholders. AdLedger’s goal is to educate partners and advertisers on the benefits of blockchain and to develop the technical standards that will create the change the industry needs.
The AdLedger consortium consists of advertisers, agencies, publishers, and technology providers such as Publicis, Omnicom, IPG Reprise Digital, GroupM, MadHive, Coindesk, Meredith, TEGNA, IBM and more than 50 other influential companies in the advertising industry.
“The AdLedger consortium members are behind the most meaningful, high-impact blockchain and cryptography implementations for media related projects,” said Brendan Eich, CEO at Brave Software. “We’re excited to join AdLedger to help implement new standards, and to build a better foundation for digital advertising.”
“Brave is revolutionizing the future of web browsing,” said Adam Helfgott, CEO at MadHive and founding member of AdLedger. “And they will be an influential voice within the AdLedger consortium, which is ensuring a prosperous future for the digital landscape.”