As of 17 December 2018, BLOC acquired all of the issued and outstanding shares of X2 Games. The Transaction introduced the leadership of Nolan Bushnell, co-founder of Atari and Chuck E. Cheese’s, and Hollywood creative director and visual effects visionary Zai Ortiz to BLOC’s operations, as BLOC pivots to focus on gaming-related projects.
As a result of the Transaction, BLOC acquired all intellectual property rights to X2 Games’ current game projects, including the digital interactive games for Amazon Alexa.
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BLOC and X2 Games have initiated a comprehensive strategy to optimize BLOC’s assets towards gaming, eSports and AI. BLOC’s assets will be leveraged to support X2’s pursuit of disruptive gaming interfaces.
As a result of this new strategy, X2 Games will become the main business focus of BLOC, supported by its synergistic assets portfolio. BLOC believes this is the best way to leverage the experience and leadership that Nolan Bushnell and Zai Ortiz bring to the Company.
X2 Games Co-Founder, Chairman and CEO Nolan Bushnell has stated that, “This transition will help X2’s goal to revolutionize gaming and merge it with cinema and AI in exciting ways. At X2 Games we are always looking to find avenues for gaming in existing and emerging platforms. A primary component of our strategy is to tailor our products to the Smart-speaker, AI, mobile, AR and Interactive TV markets and gamify this space.”
X2’s strategy will also explore the following sectors within the gaming market in the next 3 years:
- Dynamic Cinema
- VR / AR/ MR
- Geo Adventure
- Mediated Board Games
- Immersive Theater
X2 Games has an extended pipeline of Alexa based games in production.
Following the release of St. Noire, the Company will release further games stemming from Nolan Bushnell’s back catalogue of unreleased games and intellectual property.
Zai Ortiz, Chief Creative Officer, Co Founder and President of X2 Games commented, “Gamification will revolutionize the industry in how we think about gaming, and what we think of as a game. Future of interactive games is the merging of cinema, gaming, and AI – X2 is well positioned to take advantage of this rapidly growing industry.”
Amazon has sold more than 100 million devices with Alexa integrated smart assistance. By 2020, it is estimated that up to 75% of US households will have a smart-speaker. X2 Games will pursue this sector in the long term as it observes a large market opportunity to satisfy consumer demand in smart-speaker technologies.
The global smart speaker market size is expected to reach revenues around $19 billion by 2023, growing at an impressive CAGR of approximately 31% 2018–2023.