Silicon Valley Veteran to Support Data-Driven Growth Initiatives and Lead Modern Marketing at Scale
Vesta, a pioneer in guaranteed payments and fraud detection, has brought tech industry marketing veteran Leo Khan on board as chief marketing officer. As the newest addition to Vesta’s leadership team, Khan brings a modern approach to marketing at scale that is informed and driven by real-time data, priming the company for a new era of expansion as it deploys a refreshed brand identity in the marketplace.
“Fraud is growing rapidly because it is highly disruptive and able to innovate with new ideas faster than the industries that are trying to eliminate it. Most companies fight this by managing downside risk and declining too many good orders, not by managing upside to optimize revenue.”
Khan joins Vesta from San Jose-based Signifyd, where he served as head of enterprise marketing overseeing the company’s product and partner marketing programs. Previously, he was vice president of marketing and communications for Propy, an end-to-end real estate transaction management platform utilizing the blockchain. His broad background also includes marketing leadership roles at IBM Watson where he worked on bringing Watson to market and furthering the cause of natural language processing and deep learning projects.
“Leo has a deep background with tech companies in Silicon Valley and has led and managed projects that were responsible for product lines generating upwards of $1 billion in annual revenue,” said Ron Hynes, CEO of Vesta. “As a new-school, modern CMO with a focus on data-driven strategies, he’ll be a valuable asset to the Vesta team as we pursue a variety of new growth opportunities and continue to scale our business globally.”
Khan has significant expertise across a wide range of disciplines including predictive, digital and account-based marketing. His marketing, product management, and business development experience have spanned the software-as-a-service, blockchain, AI and cloud industries, and he has worked for startups and Fortune 50 companies in Silicon Valley.
“Vesta solves a unique fraud problem that even leading global enterprises have not been able to figure out,” said Khan. “Fraud is growing rapidly because it is highly disruptive and able to innovate with new ideas faster than the industries that are trying to eliminate it. Most companies fight this by managing downside risk and declining too many good orders, not by managing upside to optimize revenue.”
Khan, who has spent over a decade in the industry, is eager to apply the insights he has gained while working with some of the premier digital, retail and telecommunications solution providers in the world.
“To me, data is breathing and is in every function of my role. I’m always leveraging data and considering how it can be used to improve real-time actionable decisions,” added Khan. “I’m looking forward to working with Ron and the leadership team to expand our marketing efforts and continue to drive global growth for Vesta.”