General Assembly Leverages Brainly Native Ad Units to Increase Awareness and Drive Student Engagement
Brainly, the world’s largest peer-to-peer learning community for students, parents and teachers, has announced the launch of a new native advertising capability on its platform. Brainly native ad units provide advertisers a unique opportunity to reach and engage on a deeper and more meaningful level with more than 10 million Generation Z (Gen Z) users in the United States.
Native ads are available for both mobile and desktop. Ad units are designed to feel organic in the Brainly environment and use similar specifications that are used for Facebook and Google native ads, creating a seamless sizing and design experience.
“Native ads are proven to drive results that provide for more clicks, deeper engagement and generate more outcomes for advertisers,” said Brainly Vice President of Sales Bill Drolet. “And for brands hoping to engage the often elusive Gen Z audience, this non-intrusive manner of connecting brands is crucial.”
Globally, Brainly has more than 150 million unique users each month, with more than 20% of US high schoolers using the platform. Brainly operates a global group of homework help platforms for students, parents and teachers to share and explore knowledge in a collaborative manner, while engaging in peer-to-peer educational assistance.
The flexible designs of the native ads fights consumer ad fatigue and allows sponsored content to flow seamlessly within the platform. Unlike many display or pop-up ads, native is non-intrusive and highly effective.
Brainly is the world’s largest peer-to-peer learning network. At brainly.com, and its group of websites around the world, high school and middle school aged students, as well as their parents, connect to both receive and offer help with homework problems and questions. The unique opportunity for students to freely ask questions and gain the confidence that comes from helping others, inspires students to learn in a collaborative community that receives more than 150 million visitors each month. Based in Kraków, Poland, with its US headquarters in New York City, Brainly is currently available in 35 countries.
General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.
Focusing on the most relevant and in-demand skills across data, design, business, and technology, GA confronts the global skills gap through award-winning, best-in-class instruction, and innovative opportunities across diverse communities. GA works with students online and in person across the globe, and partners with top employers to help companies source, assess, and transform talent.