MadHive and MAD Network, the cross-platform blockchain and cryptography solutions networks for the advertising industry, today announced that it is bringing on Ryan Reed as VP of Product Management and Joey Hyche as SVP of Client Services. This announcement comes on the heels of MAD Network launching a proof-of-concept project with Omnicom and a major EMEA client.

“We’re not simply slapping blockchain on the supply-chain and calling it innovation like other companies in the industry,” said Adam Helfgott, CEO at MadHive and Project Lead at MAD Network. “MAD is leveraging blockchain and cryptography to completely rewrite the entire advertising infrastructure, and with our CryptoRTB product already live with one of the biggest media holding companies in the world, we need to surround ourselves with the best in the business.”

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Reed has worked in the Advanced TV & Video and Ad Tech space for over 15 years spanning broadcast, cable, video-on-demand, interactive TV, OTT, ACR, addressable TV, programmatic, and data management. Prior to MAD, Reed developed product roadmaps for Matrix Solutions, Comcast, Canoe Ventures, and Lotame. Ryan is a graduate of Carnegie Mellon University, and has been published in eMarketer, MediaPost, Cynopsis, Media Village, TVB Europe, ITVT, Multichannel News, and Broadcasting & Cable.

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“The current advertising ecosystem is plagued with problems,” said Ryan Reed, VP of Product Management at MadHive and MAD Network. “Blockchain and cryptography have the power to revolutionize the industry, but it needs to work in the real world. It’s not going to be a quick fix. . MAD is the only team I’ve come across that is creating long-term solutions.”

With MadHive powering advanced OTT services, solutions and audience data management for TEGNA’s Premion, and the recent launch of the CryptoRTB platform in partnership with Omnicom, the technology company is also bolstering its team with seasoned media veteran Joey Hyche as SVP of Client Services.

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