New User Growth Platform from Phase 10 Creator Looks to Partner with Indie Mobile Game Developers to Scale Network
Mobile developers now have a way to break free from costly, ad-based user acquisition strategies with today’s launch of WildFire, a user growth platform and referral network that helps apps spread like wildfire. Built by games industry veteran and creator of the classic card game Phase 10, Ken Johnson, WildFire provides a new method for app developers of all sizes, especially indie game developers, to get noticed in a convoluted app marketplace. Through its cross-app virtual currency, WildFire Coins, users are incentivized to explore new apps, refer more friends, and engage for longer.
As the mobile development and publishing market has become more and more crowded – with more than 2 million apps currently available on the Apple App Store and 3.8 million available on the Google Play Store (Statista) – user acquisition costs have also skyrocketed, growing nearly 30 percent year-over-year (AppsFlyer). This is especially poignant within the mobile games space, which accounted for nearly 80 percent of the app releases in 2017 (App Annie). WildFire provides an economical solution for user acquisition through its network of apps and associated cross-app virtual currency, which also supports app discovery, user engagement, and loyalty. Unlike traditional engagement platforms that focus on one-time referral actions, WildFire provides ongoing incentives for the types of referral activities users already engage in.
“User acquisition remains the biggest barrier to success in the mobile market. The space has become so convoluted that unless a huge marketing budget or a notable intellectual property is in place to back an app, it’s unlikely a developer will ever be able to attract the user base needed to make their app successful,” said Ken Johnson, CEO of WildFire. “WildFire is here to fix that. By pairing the word of mouth marketing strategies that I used to make Phase 10 such a success so many years ago with the new capabilities enabled by today’s digital landscape, even the smallest of developers have a space to shine.”
WildFire is launching following more than a year of development focused on refining the API and building the infrastructure for the App Gallery, WildFire’s consumer-facing hub of apps. Today’s announcement also marks the launch of an open beta program centered around the App Gallery, intended to scale the network and ensure the community of WildFire enabled apps can help refine the consumer experience. While mobile developers of all kinds are encouraged to participate, the program will place a special emphasis on the indie game developers that experience some of the industry’s highest user acquisition costs. Open beta participants will join other games that have already integrated WildFire such as Stake Your Stash, Pirate Bubble – Macaw Rescue, and squares2.
Key features of the platform include:
Cross-App Virtual Currency: Users earn WildFire Coins by referring apps within the WildFire network, encouraging continued engagement and ongoing referral actions. WildFire Coins can then be redeemed for rewards within any WildFire enabled app.
App Gallery: Built into every WildFire enabled app, the gallery supports developers in app discovery by providing potential users with a hub to find and engage with new apps. Developers can also utilize WildFire Coins within the gallery to improve app ranking and discoverability.
Easy Integration: WildFire’s patent-pending technology is easily integrated into any app via an iOS, Android, or Unity SDK and is free for many developers, meaning even indie developers can efficiently tap into the benefits of WildFire.
Rich Analytics: A dashboard of growth analytics shows how users are referring apps. Additional analytics support showcases app usage data, meaning developers can turn to WildFire for basic analytics needs in addition to WildFire-specific data.
Complete Control: Developers retain control of how to best integrate WildFire into apps. Beyond rewarding referrals, WildFire Coins can be used to encourage engagement by adding rewards to in-app actions such as completing levels in a game, completing loyalty-base tasks, or using an app for a consecutive number of days.
eyeWyre is one of the first developers to adopt WildFire for its mobile game squares2, coming soon to iOS and Android. Including its owned apps and those developed on behalf of clients, the mobile developer has brought more than 200 apps to market – ranging from games to consumer apps to industrial interfacing, and everything in between.
“Over the years, we have tried countless platforms intended to solve issues with app discovery, user acquisition and retention, but such solutions tend to be costly and siloed. WildFire is different,” said Matt Chartier, president and director of product development at eyeWyre. “Sharing a unified currency system means that achievements in one app can benefits others in the ecosystem. WildFire is taking an interesting approach to advance this paradigm shift away from siloed experiences, and we look forward to growing squares2 alongside WildFire.”