Freckle, a leader in privacy-compliant data and offline media measurement, is partnering with the global digital performance marketing agency iCrossing, a division of Hearst, to provide offline measurement to search clients.
Freckle is a global data company that specializes in determining the effectiveness of a brand’s media spend to drive a consumer to a desired location — known as offline attribution. With Freckle, iCrossing will now be able to provide measurement and custom data solutions to its entire client base. Moreover, Freckle is integrated with Killi, one of the leading providers of CCPA/GDPR-compliant, first-party consumer data, and this partnership brings those same compliance benefits to iCrossing.
The official announcement is Tuesday, October 22 — interested in a call with executives from either company ahead of time? Here to help, please just let me know and I’d be happy to arrange.
Freckle’s data and measurement solutions are powered by Killi, a global consent management solution that provides consumers an ability to opt-in and control the use of their data.