Onefootball Integrates Content Recommendations onto Its Platform for the First Time
Taboola, the world’s leading discovery platform, announced an exclusive partnership with Onefootball, the world’s leading football media platform. The partnership will see Onefootball using Taboola’s discovery platform in its mobile app across the world to maximize traffic, increase user engagement and grow revenue.
“We are happy to team up with Taboola, a like-minded global digital player to support our monetization strategy around the globe. Our joint mindset around innovation and user centricity is a perfect fit”
In recent years, the Onefootball app has developed into the most popular media platform for football fans across the world with a large segment of Gen YZ users. Recently, the company announced that it will offer live-streamed content in cooperation with major rightsholders in addition to breaking news, statistics, and video content.
Currently, Onefootball reaches over 40 million football fans around the world every month including the US, Canada, Germany, Austria, Switzerland, UK, France, Spain, Italy, Brazil, Mexico, and India. Taboola will serve its users with personalized content recommendations encouraging users to stay engaged on the platform and expand its reach to capture new audiences.
“We are happy to team up with Taboola, a like-minded global digital player to support our monetization strategy around the globe. Our joint mindset around innovation and user centricity is a perfect fit,” said Patrick Fischer, Chief Business Officer, Onefootball.
“Users watching video content and live streaming experiences via mobile have increased exponentially over the past several years,” said Adam Singolda, CEO and Founder, Taboola. “I could not be more excited to partner with CEO and friend, Lucas, Patrick, and the rest of the Onefootball team in years to come to drive user engagement for users, driving loyalty as well as growing new audiences. These are times when users are looking to build relationships with brands they love and trust, and we’re thrilled to be part of that journey with Onefootball, powering those ‘moments of next’ where users are open to discover things they may love and never knew existed.”