The annual event was held November 7 at the Rosewood Hong Kong hotel and attracted over 300 attendees across hundreds of brands and organizations who came together to learn about best practices in global content management.
The program included a keynote presentation from Moët Hennessy’s Head of Digital Gavin Merriman and a travel and hospitality panel of experts from Century City Holdings, Great Eagle, Japan Airlines, Rosewood Hotel Group, and Totem Media. Other guest speakers included:
- Patrick Sum – Adobe Digital Experience
- Jeff Fish – Chatly
- Sascha Reppel – Contentserv
- Julia García González – DJI
- Sam Chiu – SAS
- Claire Martin – TEC
- Piyush Varanjani – TransferWise
Sam Chiu, Digital Marketing Director, APAC for SAS, commented, “GlobalLink NEXT is APAC’s top conference for both content and technology trends for forward-looking business decision makers in the travel, hospitality, and retail industry, as well as any organization that targets international customers.”
GlobalLink NEXT is a worldwide series of events that aims to provide attendees with strategies, trends, and tactics to promote their growth in global markets and to improve their ability to attract and engage customers around the world. For 2019, TransPerfect hosted GlobalLink NEXT conferences in Amsterdam and San Francisco in addition to Hong Kong.
TransPerfect President and CEO Phil Shawe commented, “Bringing together our technology team, thought leaders, and clients to exchange perspectives on best practices for managing global content is a primary goal of GlobalLink NEXT. This year’s APAC conference was the biggest in our history, and we greatly appreciate the enthusiastic reception from our clients in the region.”
The increase in GlobalLink NEXT attendance comes in a record-setting year for GlobalLink technology adoption, with new company highs in unit sales, licensing fees, and services throughput.