Zeta’s DSP Becomes Exclusive Programmatic Platform for IgnitionOne Clients
Zeta Global, a data-powered marketing technology company that helps brands acquire, grow and retain customer relationships, today announced that it has formed a strategic partnership with IgnitionOne, a global technology and services leader that enables marketers to find, value and engage their best customers in order to maximize digital marketing results.
As part of the multi-faceted partnership, IgnitionOne will adopt Zeta’s innovative DSP as its exclusive self-service programmatic platform to deliver superior results for the Company’s media and agency clients. IgnitionOne’s clients will have access to Zeta’s proprietary data set of 750 million deterministic profiles, 500+ AI-derived intender audiences and leading-edge AI applications, such as intent scoring.
IgnitionOne will continue to develop and manage its Customer Intelligence Platform, which includes a leading Customer Data Platform, Website Personalization and performance-based media consultancy for agencies and enterprises.
“The digital marketing ecosystem is rapidly evolving. We made the strategic decision that we would best serve our clients by partnering with a leading DSP so we can continue to focus on helping marketers understand their customers better. After a comprehensive analysis, we determined that Zeta’s unique combination of proprietary data, outcome-based AI, industrial strength infrastructure, and history of delivering strong results for clients made the Zeta DSP the best choice,” said Will Margiloff, IgnitionOne CEO. “Zeta’s massive identity-based data set and deterministic measurement will help augment our clients first-party data to connect with the right audiences at the right time and deliver better experiences for customers and higher ROI for marketers.”
This partnership comes only four months after Zeta Global’s acquisition of online advertising technology company Sizmek’s data and programmatic platforms, and the more recent strategic partnership with location-based data leader PlaceIQ. Both moves have strengthened Zeta’s innovative platform for IgnitionOne to serve its clients better.
“This partnership underscores the value of Zeta’s AI-based DSP for the most sophisticated marketers and agencies,” said David A. Steinberg, Co-Founder & CEO of Zeta Global. “IgnitionOne’s decision to move to our platform demonstrates the power of Zeta’s proprietary deterministic data set and the marketplace advantage we bring to our partners and clients. We highly respect Will Margiloff and the IgnitionOne legacy of being a leading, results-oriented marketing service, and are thrilled to be working closely with them. We look forward to the opportunity of serving their clients.”
As part of the partnership, Zeta will acquire some of IgnitionOne’s programmatic business, including certain sales and client management teams in the United States and Brazil, who will join Zeta’s rapidly growing programmatic division.