As Data Confirms Streaming Surge in Global Hot Spots, AnyClip Provides Free Google-Funded Resource to Support the Industry’s Need to Keep the Public Apprised
To support the need for organizations of all types to keep the public informed of the latest news on the Coronavirus (COVID-19) crisis, video data and technology company AnyClip announced that it is offering free implementation of the beta version of its VOD platform, Luminous Watch, which is supported by the Google News Initiative. The offer enables media companies, brands and other organizations to host and curate their own VOD pages with owned content as well as AnyClip’s full catalog of premium, licensed news video about the pandemic, without incurring licensing, per stream or other subscription fees.
“As people around the world isolate, they turn to online media for the latest on the virus outbreak. But as video traffic booms, technology costs rise as ad revenues decline. For most media companies, this situation is unsustainable,” says Gil Becker, President and CEO of AnyClip. “This is the challenge we seek to address with Luminous Watch. We are providing an effective, uncomplicated means for any company or organization to keep viewers informed, enabled by free access to the tools, content and distribution technologies they need to stream.”
AnyClip’s Luminous Watch VOD platform is easily integrated into any website using a customizable page template. On its front-end, Luminous Watch mimics the look and functionality of today’s most popular streaming services and aggregates video content for viewers to browse, share and stream on-demand. On the back-end, AnyClip’s AI powers advanced content analysis and management tools which make it easy for any media company to upload, analyze, organize and build playlists with owned and licensed video libraries. Publishers can access AnyClip’s Business Intelligence dashboards to better understand and find opportunities to address their audiences’ informational needs. Live technical support and training are also part of AnyClip’s offer. A sample implementation can be found at https://news.anyclip.com.
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According to analysis of AnyClip’s global player load data, the demand for and consumption of streaming video is surging as audiences turn to the internet for the latest information about the outbreak. The company observed a doubling of page views in Italy and quadrupling in China following the introduction of quarantines. As more U.S. cities institute shelter-in-place orders, the company expects to see an exponential increase in streaming activity. Since the majority of this content is not monetized — whether due to industry-wide declines in advertising campaign activity, to publisher preferences to stream virus-related video without advertising support, or both– AnyClip is giving providers a way to supply this surging streaming demand without incurring financial losses stemming from use of third-party content or players.
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