Unique object tagging provides breakthrough commerce opportunities
KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, has enhanced its 1st party data and object tagging features to allow for quick analysis, organization, and collection of unique products or object level data in interactive videos.
Within a video, KERV-identified objects can each uniquely be “tagged” and categorized not only for data analysis but for organized data capture. This enables a client to report on and utilize unique object level data and also groups of objects for larger data sets. This data can be used to dynamically retarget users with optimized versions of the video or object-specific banners that keep products top of mind, help them discover more information about a product or guide them down the funnel to make a purchase. The data utilizes the KERV patent to provide unmatched precision while delivering a personalized video experience. The object level data is not only collected via the click but on the hover and time spent as well, within any scene down to the object or object category level.
Clients can tag objects with multiple categories such as color, product type, and brand (and organize all corresponding data within those 1st party data segments) throughout the video to maximize interest-based optimization and personalization. For example, one video asset could feature fashion, home, and children’s video material. KERV’s object tagging organizes users who interact with those unique sets of objects (and can strategically include or exclude users using the object hovers and click behavior data) to dynamically provide those users with a more personalized version of the video against contextually relevant content, thus more effectively capturing an audience’s attention and interest. KERV’s granular data organization also helps clients analyze performance by defined groups, optimize personalized messaging, and maximize frequency strategies.
“Our interactive video technology functions as an engine that generates the most unique object level data in the industry,” notes Marika Roque, COO of KERV. “The tagging features allow for easy portability of our action-based first party data. The intelligence we provide can easily be shared with other infrastructures and is seamlessly used for unique video optimization strategy.”