Trendsetters in fashion and advertising, Neiman Marcus and Vogue took a new approach to the recently launched “A Night at Neiman’s” holiday campaign by making it an interactive video experience. Quick to identify the latest trends, the brands saw an opportunity to boost conversation with consumers while also monetizing individual products featured in the video – extending luxury into their advertising strategy.
Neiman Marcus and Vogue turned to the tech experts at KERV Interactive, a multi-award-winning interactive video platform, to lift their original 3 minute video by adding over 100 powerful object level interaction points to produce action-based brand engagements and object-level consumer intelligence insights. More than just shoppable, KERV’s patented technology creates an all-in-one, website-like user experience, within a video, while helping brands better understand what’s relevant to their audiences.
- Interactive campaign on NeimanMarcus.com
- Interactive campaign on Vogue.com
KERV and interactive video are revolutionizing the way advertisers and consumers will more effectively communicate in the digital media landscape. For more information, or to schedule a call with KERV COO Marika Roque, please email or call me at 323.903.7063.