Tremor Video is bringing its leading video advertising platform to the award-winning webOS smart TVs from LG Electronics, the companies announced. Tremor Video provides entertainment advertisers and apps with highly visible placements that are native to the smart TV experience across millions of connected TV devices – helping them to stand out with content discoverability in the battle for share of consumer viewing time.
The ad units will run in a highly visible position on the LG smart TV’s home screen – helping to drive viewers to an app or drive tune-in campaigns for specific shows and movies. These top-of-mind promotional placements can support the overall subscriber growth to streaming services and apps supported on LG smart TVs.
“Tremor Video stays on the cutting edge of advanced TV solutions – always moving forward to offer the latest in unique ad inventory,” said Jay Baum, Tremor Video’s Chief Commercial Officer. “Partnering with LG provides advertisers with a turnkey, cost-effective way to entice viewers with their brand messages before they enter another streaming service.”
Matthew Durgin, Head of Content Innovation, LG Electronics USA, said LG’s exclusive collaboration with Tremor Video “helps advertisers make their brand messages stand out in a crowded landscape,” adding, “This exemplifies how LG smart TVs provide added value to advertisers and viewers alike.”